Marta L. Tellado is President and Chief Executive Officer of Consumer Reports (CR), an independent nonprofit that works side-by-side with consumers to create a fair and just marketplace. She is a mission-driven leader with a passion for innovation, public service, philanthropy, and helping organizations maximize their ability to improve the world. Since joining CR in 2014, Marta has transformed one of America’s most trusted brands and iconic social enterprises, uniting its rigorous research, consumer insights, award-winning journalism, and advocacy expertise to drive social impact. With a talent for innovation, Marta has guided CR to tackle the next frontier of consumer protections: digital rights. That focus has included everything from helping consumers prevent cyber breaches to fighting for people’s control of their own data. In 2018, Folio Magazine named Marta one of the year’s “Top Women in Media,” and City and State named her one of the “Top 100 Most Influential Latinos” in 2020 and 2021. Her forthcoming book, “Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace,” chronicles the scale of challenges consumers face today, especially in the digital space, and what we must do to ensure consumer rights in the modern economy. Tellado came to CR following 25 years of experience dedicated to improving our marketplace and country, including as vice president for global communications at the Ford Foundation, Executive Director of the Aspen Institute’s domestic policy group, and vice president of the Partnership for Public Service. She began her career in consumer advocacy working alongside Ralph Nader and spent many years in public service as a senior adviser to Senator Bill Bradley of New Jersey, where she was raised following her family’s journey from her birthplace of Havana, Cuba. Tellado attended Fairleigh Dickinson University and holds a Ph.D. in political science from Yale University, where she serves on the Board of Trustees. She is also on the boards of International Consumer Research & Testing, Consumers International, and The Washington Center.
