For over five years, Alison McCauley has worked to raise awareness and understanding of the “new possible” unlocked by blockchain technology, and how that translates to the next era of the Web, or Web3. Her focus on Web3 and blockchain technology builds on two decades of helping founders who work at the “edge of possible” to translate their work to the world and take their products to market. In 2018, McCauley authored the best-selling book, ""Unblocked,"" which projected how blockchains could shape organizations and culture. She is a keynote speaker at conferences around the world, where she shares her work at the nexus of the enterprise, disruptive innovation, and organizational and cultural change. Her articles have appeared in the Harvard Business Review, Forbes, and VentureBeat, and over 70,000 students have taken the course she created for LinkedIn, “How Blockchains Will Change Business.” McCauley is the Chief Advocacy Officer at Unfinished, and the founder of Unblocked Future, a strategy firm that helps emerging tech pioneers with thought leadership and go-to-market strategy. She holds degrees in psychology, sociology, and organizational behavior and development from Stanford University.
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